Mission
Equip marketing professionals with the skills, confidence, and frameworks to orchestrate campaigns that resonate deeply and perform relentlessly.
Our Story
Designing Transformative Marketing Education from Portugal
Acquaiurir was born in Coimbra with a bold ambition: empower marketers to architect unforgettable brand experiences using collaborative intelligence and data-informed creativity.
Mission & Vision
We believe marketing is a craft that combines cultural empathy, analytical precision, and courageous experimentation. Our programs unlock that reality.
Vision
Create a global ecosystem where Portuguese creativity and data-driven excellence inspire marketers to shape meaningful, sustainable growth.
Values
We champion curiosity, accountability, inclusivity, and experimentation. Every learning experience reflects these guiding forces.
Teaching Philosophy
Our pedagogy blends immersive labs, mentorship, and reflective practice. We nurture marketers who can think critically, collaborate seamlessly, and act decisively.
Studio-first Practice
Every course includes real briefs, live critique, and peer retrospectives to mirror modern marketing collaboration.
Insight-Driven Creativity
We teach learners to merge behavioural science with storytelling, ensuring every narrative is both emotive and effective.
Guided Mastery
Our instructors are active practitioners who co-create actionable plans through coaching, demos, and accountability.
Our Studio in Motion
From immersive labs in Lisbon to seaside retreats in Cascais, Acquaiurir creates environments where creativity thrives and insights flow.
Lisbon Strategy Lab
Home to our experimentation sprints and rapid prototyping sessions guided by senior strategists.
Cascais Creativity Retreat
Immersive retreat focused on storytelling, design thinking, and brand activations with coastal inspiration.
Coimbra Campus
Our original studio where data intelligence labs and community events connect marketers across Portugal.
Global Partnerships
We collaborate with agencies, universities, and innovation hubs to keep every curriculum sharp, relevant, and inclusive.
Industry Advisory Council
Seasoned CMOs and growth leaders provide feedback on curriculum, ensuring each lab reflects emerging trends.
Academic Alliances
We co-design modules with Portuguese universities, merging academic rigour with real-world marketing instrumentation.
Innovation Residency
Visiting specialists host pop-up studios on behavioural economics, inclusive design, and marketing technology.
Join Our Mission
Partner with Acquaiurir to infuse your organisation with creative bravery and strategic clarity.
Collaborate with Us